In the video above, while unveiling the new Kindle Fire HD tablets, Amazon CEO Jeff Bezos explains one the reasons for Amazon's amazing success starting about 1:05:00, it's called:
The Amazon Doctrine
Above all else, align with customers.
Win when they win.
Win only when they win.
That's Amazon's corporate version of consumer sovereignty, explained here as "profit-seeking sellers find that they can make the greatest profit by providing the best possible products for the price (or the lowest possible price for a given product)."
HT: Sprewell
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